Your Funnel Journey
Starts on the field
On-site experiences driving massive top-funnel U.S. Hispanics engagement.
ACTIVATE THEM!
TOP FUNNEL TOUCHPOINTS THAT DRIVE REAL IMPACT
Family Zone
Families are welcomed at the event entrance with an Influencer Kit that sets the tone for the experience.
Brand Ambassadors are specially trained to engage with each family member to curate the Brand’s message and values during the event.
Branding in the Fields
Branded field elements, like banners, flags, and tents give your brand a powerful presence at the heart of Hispanic cultural gatherings.
Become part of the cheers, the celebrations, and the shared moments families look forward to every weekend.
Sampling at the Sidelines
Branded sampling stations offer hands-on product experiences in a trusted, family environment.
Led by brand ambassadors, consumers connect with your product during moments when trust and attention are high.
Education Areas
Family workshops turn education into engaging, culturally relevant experiences.
They build brand trust through shared learning moments that resonate beyond the field.
Challenge Zone
Branded sampling stations offer hands-on product experiences in a trusted, family environment.
Led by brand ambassadors, consumers connect with your product during moments when trust and attention are high.
Digital Integration
Every activation captures first-party data, turning live engagement into personalized follow-up.
Email and SMS journeys keep the conversation going, driving deeper connection and measurable action.








