Privacy Policy

Last Updated: October 23, 2025

1. Introduction

Fusion Latina (“we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your data when you interact with our website (https://fusionlatina.net), attend our on-site soccer activations, engage with our digital campaigns, or use our Digital Retail Network (DRN). This policy applies to all individuals in the United States, including players, parents, coaches, league organizers, and brand partners.

2. Information We Collect

We collect the following categories of personal information:

  • Contact Information: Name, email address, phone number, ZIP code (collected via on-site forms, SMS sign-ups, or digital interactions);
  • Demographic Data: Age, gender, role (e.g., athlete, parent, coach);
  • Technical & Location Data: IP address, device type, browser, and precise geolocation (via geo-fencing at 2,346+ soccer venues);
  • Behavioral Data: QR code scans, website visits, ad interactions, e-commerce activity (via Shopify integrations);
  • Consent Records: Auditable proof of double opt-in for SMS, email, and WhatsApp communications.

3. How We Use Your Information

We use your data to:

  • Deliver culturally authentic brand experiences at Hispanic soccer events;
  • Send personalized marketing messages (only with your explicit consent);
  • Power our Digital Retail Network (DRN) by linking QR scans to league-specific microsites;
  • Measure campaign performance and attribute sales by league, venue, and location;
  • Comply with legal and regulatory obligations.

We do not “sell” your personal information as defined under the California Consumer Privacy Act (CCPA) or similar state laws.

4. Legal Basis for Processing

Our processing is based on one or more of the following lawful bases:

  • Your explicit, informed consent (e.g., for marketing communications);
  • Our legitimate business interests (e.g., fraud prevention, service improvement, analytics);
  • Compliance with legal obligations (e.g., recordkeeping, tax reporting).

5. Data Sharing and Third Parties

We may share your information with:

  • Trusted brand partners (only with your consent and under strict data processing agreements);
  • Service providers (e.g., Shopify, Twilio, Meta, Google, email/SMS platforms);
  • Analytics and advertising partners (for measurement and retargeting, using anonymized or aggregated data unless consented).

All third parties are contractually obligated to protect your data and use it only as instructed.

6. Your Privacy Rights

Depending on your state of residence, you may have the right to:

  • Access the personal information we hold about you;
  • Request deletion of your data;
  • Opt out of the “sharing” of your data for targeted advertising;
  • Correct inaccurate information;
  • Withdraw consent at any time (e.g., by texting “STOP” to SMS campaigns).

To exercise these rights, email us at info@fusionlatina.net. We will respond within 45 days.

7. Data Retention

We retain personal data only as long as necessary to fulfill the purposes outlined in this policy or as required by law—typically up to 24 months after your last interaction with us.

8. Children’s Privacy

Our services are not directed to children under 13. We do not knowingly collect personal information from children. If we become aware of such collection, we will promptly delete the data.

9. Data Security

We implement administrative, technical, and physical safeguards—including encryption, access controls, and secure data transmission—to protect your information. However, no electronic transmission or storage system is 100% secure.

10. International Data Transfers

All personal data is stored and processed exclusively within the United States.

11. Changes to This Policy

We may update this Privacy Policy periodically. The revised version will be posted here with an updated “Last Updated” date.

12. Contact Us

For privacy inquiries or to submit a data rights request, please contact: Fusion Latina 111 West Jackson Blvd, Suite 1700 Chicago, IL 60604 Email: info@fusionlatina.net Phone: (312) 622-1638