OUR NETWORK = OUR PLATFORM

The Largest, Most Trusted Soccer Platform for Hispanic Consumers in the U.S.

WHAT WE DO

We connect brands with the most engaged, fastest-growing demographic audience in America—through fútbol.

Fusion Latina has built a proprietary national network of 3,300+ autonomous Hispanic soccer leagues across 32 states. These independent organizations operate outside of any official federation, giving us unmatched agility and access.

Every week, these leagues host games that attract over 10.7 million people on-site and 32.5 million digitally – a dynamic mix of athletes, parents, coaches, and fans. This is where passion, culture, and community converge—and where your brand can truly belong.

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Who’s in the Network

Fusion Latina’s network is a living ecosystem of people, partnerships, and places that form the foundation of Hispanic grassroots fútbol in America. Here’s who makes up this powerful platform.

Multigenerational Youth & Adult, Male and Female Athletes

From U-5 players just starting to adult veterans in local leagues, our network includes athletes of all ages, genders, and skill levels—each playing with passion, pride, and cultural connection.

Families, Friends, and General Spectators

Our leagues are weekend destinations for entire families. On average, 2–4 spectators accompany each player—creating a deeply engaged audience that spans generations and household decision-makers.

Independent League and Tournament Owners and Organizers

Fusion Latina is built on direct partnerships with over 3,300 autonomous soccer organizations, led by respected Hispanic community figures who manage operations, coordinate teams, and serve as trusted voices locally.

Local Community Leaders & Complex Operators

From mayors to nonprofit heads to field managers, we collaborate with hyper local leaders who control venues, schedule events, and help ensure smooth, consistent access across 32 states.

League Directors and Coaches

These are the leaders who influence players and families, manage team behavior, and create opportunities. Their relationships drive loyalty and make them key messengers for brand campaigns and activations.

Multi-field Venues (4–30 fields per complex)

Our games are hosted in soccer facilities that accommodate thousands of people per weekend. These venues offer unmatched on-site footprint for activations, branding, QR placements, and event integrations at scale.

Brand Partners

We work with brands who are ready to do more than advertise—they engage, uplift, and bring value to the community. Whether sampling products, supporting youth scholarships, or driving wellness, our brand partners become trusted allies.

WHY BRANDS TRUST FUSION LATINA

Exclusive Access to an independent ecosystem (not tied to U.S. Soccer).

Deep Cultural Roots with over 20 years of trusted relationships.

Flexible Activation across states, markets, and timeframes.

Turnkey Execution (onsite, digital, retail).

Consumer-First Experiences that drive engagement and loyalty.

NETWORK REPORT

Fusion Latina vs. U.S. Soccer Leagues.

How big is Fusion Latina’s platform compared to pro and youth soccer in the U.S.?

Here’s the data that defines us asthe largest soccer network in America.

Total Weekly Consumer Reach

Platform Leagues / OrgsAvg.
Fusion Latina 10.7 million (3.57M players + 7.13M spectators)
Major League Soccer (MLS) 590,121
NWSL 590,121
USL Championship 84,000
MLS NextPro 43,500
AYSO + ECNL + MLS Next ~485,000 combined

Fusion Latina’s network is 8x larger than the combined reach of all pro and youth soccer leagues in the U.S.

League Size & Activation Points

Platform Leagues / OrgsAvg. Teams per Org Estimated Total Teams
Fusion Latina 3,300+ leagues 68 224,400+ teams
MLS 29 1 29
NWSL 14 1 14
USL (Champ + L1 + Pro) ~67 1 67
ECNL + AYSO + MLS Next ~3,200 1–2 ~3,200–6,000

Fusion Latina’s consumer engagement model scales brand exposure by the millions—with multiple teams, families, and games per league every week.

Game Frequency & Onsite Presence

Métric Fusion Latina Other Leagues
Games Per Week Thousands (Daily) 1-2 per team
Markets Covered 32 States 14-29 metro areas
Fields in Use Simultaneously Up to 30 per complex 1-2 per team
Consumer Engagement Time All-day weekends + nights 90 min / game

Fusion Latina creates high-frequency, high-dwell-time opportunities—every single week, nationwide.

WHY THIS MATTERS FOR BRANDS

More Touchpoints Sampling, data capture, digital retargeting.

More Venues Flexibility to scale based on market need.

More Data 1st-party collection tied to FPD, behavior, and soccer.

More Authenticity Cultural alignment that drives trust and conversion.

MAKING IMPACT THROUGH OUR NETWORK

Fusion Latina’s network isn’t just a media platform—it’s a cultural bridge. Brands that activate here don’t just show up—they uplift.

Game Frequency & Onsite Presence

This is where purpose meets performance—in places brands can’t reach any other way.

READY TO PARTNER WITH THE LARGEST SOCCER NETWORK IN AMERICA?

Whether your goal is sampling, brand storytelling, DTC conversion, or digital retargeting—it starts here, where the passion is real and the consumers are waiting.

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